s / j / e
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SAWYER ELLIOTT
SAWYERJOHN.E@GMAIL.COM
814.969.5803
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ORNAMENTED UTILITY.
A practice grounded in clarity, shaping visual systems through discipline and restraint. Working across brand, editorial, and spatial contexts, each project is approached as a cohesive system, where typography, image, and form operate with precision and intent. Influenced by cultural and sensory-based work, the approach balances structure with atmosphere, translating complex ideas into distilled visual forms.
CV
SELECTED WORK
001—USER BEWARE
_VISUAL_IDENTITY
A conceptual campaign that exposes the reality of online harassment through stark data and minimal design. Bold type and dark compositions turn statistics into something immediate, positioning design as a vehicle for urgency and accountability.
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002—CEDAR + VINE
_VISUAL_IDENTITY
A visual identity for a bespoke dual-accord fragrance crafted in collaboration with Brian Goeltzenleuchter.
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003—MORNING STANDARD
_PACKAGING
A high-end bagel and coffee concept merging East Coast café culture with West Coast sustainability. Through a refined identity and custom single-serve packaging, it explores how branding and design systems can shape both experience and environmental responsibility.
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004—REVERIE LUCY
_VISUAL_IDENTITY
A café and music venue viusal identity shaped by psychedelic rock culture. Drawing from 1960s concert posters, it uses custom typography and saturated color to create a system that merges café life with the energy of live music.
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005—WOLF & WOODS
_VISUAL_IDENTITY
A visual identity for a handcrafted goods company grounded in nature and craftsmanship. Rustic symbolism meets a clean, modern structure, forming a flexible system that conveys durability, trust, and quiet refinement across applications.
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006—PRESENT COLLECTIVE
_BRAND_IDENTITY
A nonprofit brand addressing fragmented attention in digital culture, reframing presence as a condition for clarity and agency. Through a restrained black-and-white identity and a system spanning strategy and offline community, the project proposes a more intentional relationship with technology.
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007—SENSORY DISORIENTATION AND OLFACTORY NAVIGATION
_EXPERIENTIAL_SUPPORT
Exhibition support for Foodways and Odophonics, addressing how scent-based works are encountered in space. Developed installation strategies to structure audience interaction, maintain material control, and preserve clarity across visual and olfactory elements.
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008—DENIM ZINE
_EDITORIAL
An 8-fold zine, unfolding into a poster, traces denim’s shift from workwear to cultural icon. It maps the fabric’s movement across labor, subculture, and fashion while holding onto its core sense of durability and function.
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